Ash Sethi has over two decades of commercial and marketing
experience within the technology and internet sectors. He is
directly responsible for the management of a number of IndusView's
clients, providing strategic advice and identifying investment
opportunities.
Ash has a wide range of experience within the private and public
sectors including; retail, marketing, technology, telecommunications,
and health. He has developed and managed a range of client
relationships, business strategies and capital raisings. His most
recent work has been in the public sector working as a strategic
consultant with the Home Office to help increase the promotion and
effectiveness of health services such as the Primary Care Trusts for
ethnic communities in the U.K. He was also the Diversity Officer for a
large government commissioning body in Nottingham County.
Ash has been a strategic advisor for United Bank Switzerland (UBS),
Europe’s second largest bank and Deloitte Touche Tohamtsu, one of
the largest professional services organizations in the world and one
of the Big Four auditors. He has also been a board level strategic
consultant for multinationals like British Telecom (BT), one of the
world’s leading providers of communications solutions and services;
Dunlop, one of the world's biggest tyre brands; NTL (now Virgin
Media), U.K.’s leading cable television base; and BP Castrol, one of
the world’s most respected industrial and automotive lubricants.
Ash Sethi was also a Senior Associate for Ariadne Capital where he
undertook financial analysis and due diligence services both from a
financial, marketing and technological perspective while enabling
clients to build value adding relationships with supply partners,
resellers and new customers. He was also instrumental in the
development of their proprietary Knowledge Management System.
He was previously Head of Marketing Communications at Tandy (Radioshack),
which was the U.K.’s largest electronic retailer and worked on the
first commercial e-commerce site in the U.K. with Tandy, looking
at all aspects of ecommerce including buying online, payment gateways,
integrating into back end systems, real-time price changes as well as
relevant warehousing and distribution issues. He was also Chief
Executive Officer for an innovative online insurance company as well
as being the Marketing Director for one of the first new media
companies within the U.K. and designed campaigns for IBM, Microsoft
and the NHS Executive.
He has also formulated traditional marketing communications
strategies with agencies such as McCann Erickson, AMV BBDO, Ogilvy
Group U.K., CBH and Dialog.
Ash is actively associated within the Non Government Organisations
(NGO) segment and is currently on the Board of trustees for one of
U.K.’s largest registered charities of its kind in the U.K. and was
also the group secretary for the Interfaith Council.
Ash holds a Bachelor of Arts (Hons) Business Studies. He is a
Chartered Member of the Chartered Institute of Marketing and the
Institute of Personnel Development.
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